TY  - BOOK
AU  - HAIG, Matt
AU  - 
TI  - Brand success: How the world's top 100 brands thrive and survive
SN  - 0749462871
U1  - 658.827 
PY  - 2011///
CY  - LONDON
PB  - KOGAN PAGE
KW  - BRANDS AND TRADEMARKS
KW  - MARKETING - BRANDS & TRADEMARKS
ER  -