TY  - GEN
AU  - CHAVDA, VIRENDRA
TI  - Study of the role and effectiveness of celebrities in advertisment
PY  - 2012///
KW  - ADVERTISING
N2  - Celebrity is an icon of the masses. A celebty's popularity in the masses turns out to be criteria in selling a particular product. it is more the trust and love for the celebrity than the quality or durability of a product to be sold. Consumers perceive the brand as having superior quality because it hs been endorsed by a credible source
ER  -