TY  - GEN
AU  - SRIVASTAVA, VINITA
AU  - MISHRA, SANJEEV KUMAR
TI  - Study on the effectiveness of Internet advertisements
PY  - 2012///
KW  - INTERNET ADVETISING
N2  - The evolution of the Internet has provided a new communication tool for people all over the world to access a vast amount of data and resources from any geographical location. The Internet has experienced widespread adoption. The advert of new technology and the Internet has introduced new and interactive opportunities for integrated marketing communication into the company-coustomer relationship. Online advertising is the means of promoting a product on the Internet using various Internetfeatures
ER  -