TY  - GEN
AU  - THOMKE, STEFAN
AU  - REINERTSEN, DONALD
TI  - Six myths of product development
PY  - 2012///
N2  - Incorrectly assuming that product development is like manufacturing, many companies try to apply zero defect, efficiency focused techniques to product development processes. This mind set and other management misperceptions have given rise to sixfallacies that undermine product development
ER  -