TY - GEN AU - BROUGH, AARON R AU - ISSAC, MATHEW S TI - Finding a home for products we love: How buyer usage intent affects the pricing of used goods PY - 2012/// KW - PRICING KW - PRODUCT ATTACHMENT N2 - Consumers often dispose of used products by selling them in a secondary market. When consumers must dispose of products to which they feel emotionally attached, they often expect to sell the product at a price in excess of its market value. However, the authors identify a condition in which product attachment can decrease rather than increase the minimum price sellers are willing to accepts ER -