TY  - GEN
AU  - BARTHWAL, SUNIL
AU  - GUPTA, N L
TI  - Cultrural values as advertisement thems in International and Indian marketibg
PY  - 2012///
KW  - ADVERTISING
KW  - MAREKTING
N2  - The present review paper discusses the importance of cultural themes that are manifested in Internatinal and Indian advertisements. The review highlights if the advertisements have been influenced by the indigenous cultural background of the nation or not. Furthermore, the paper states through various advertisement examples across nations, the fact that culture is not immune to change, and the advertisers are always faced with a challenge to embed the right cultural themes in advertisements with changing culture over the years
ER  -