TY  - GEN
AU  - RAY, SOURAV
AU  - WOOD, CHARLES
TI  - Multicomponent system pricing: Rational inattention and downward rigidities
PY  - 2012///
KW  - MARKETING
KW  - PRICING
N2  - The authors examine the relative magnitude of price reductions for product systems and theri constituent components (e.g. camaras, computers, monitors, lenses) and hypothesize that these price reductions systematically vary across different typesof systems. The authors offer rational inattention as an explanation and document patterns of downward rigidity in online prices of computers and cameras that are consistent with this view
ER  -