TY  - GEN
AU  - SCHREIER, MARTIN
AU  - FUCHS, CHRISTOPH
TI  - The innovation effect of user design: Exploring consumers'innovation perceptons of firms selling products designed by users
PY  - 2012///
KW  - INNOVATION
KW  - MARKETING
N2  - The authors study consumer perceptions of firms that sell products designed by users. In contrast with the traditional design mode. In which professional designers employed by firms handle the design task, common design by users involves the firm's user community in creating new product designs for the broader consumer market. In the course of four studies, the authors find that common design by users does not decrease but actually enhances consumers' perceptions of a firm's innovation ability
ER  -