TY  - GEN
AU  - CURRIM, IMRAN S
AU  - LIM, JOOSEOP
TI  - You get what you pay for: The effect of top executives' compensation on advertising and R&D spending decisions & stock market
PY  - 2012///
KW  - COMPENSATION
KW  - MARKETING
N2  - Although there is literature on how top excecutives' compensation influences general management decisions, relatively little is known about whether and how compensation influences advertising and research and development spending decisions. The study addrsses two questions. First is there an incenive effect of long versus short term compensation on advertising and R&D spending? Second, is there a mediation effect of advertising and R&D spending on the relationship between long versus short term compensation and stock market return?
ER  -