TY  - GEN
AU  - SRIVATSAN, SHREYAS
TI  - Technology enhancing customer relaionship management: A review
PY  - 2013///
KW  - CUSTOMER RELATIONSHIP
N2  - Customer satisfaction is attained by giving value additions to the product and service and augmenting the experience involved in the buying cycle. As every product has a life cycle of it own, the consumers; expectations also vary with the life cycle. Thus, organizations are adopting various technological advancements to reach out to the customers in a more articulated approcah
ER  -