TY  - GEN
AU  - LALDINLIANA
TI  - Consumer behaviour towards two wheelers and four wheelers: A study on rural and urban mizoram
PY  - 2013///
KW  - CONSUMER BEHAVIOUR
N2  - Vehicles are identified as a means of logistic and conveyance, a dynamic of livelihood and even an insignia of wealth and luxury. Wahtever the perception be, vehicles, weather two wheelers or four wheelers, are expencive and need constant care andmaintenance. This paper tries to study the factors considered in buying two wheelers and four wheelers in Mizoram, a remote and rugged state in the North East Corner of India having total road length of 4046.37 Kms out of which 2220.3. kms were serfaced road
ER  -