TY - GEN AU - SANE, SANDIP AU - SINGH, NIHARIKA TI - Study on consumer perception with reference to Third Party Administration (TPA) PY - 2013/// KW - CONSUMER BEHAVIOR KW - MARKETING N2 - TPA stands for a Third Party Administrator. The TPA is an itermediary between the insuerer and the customer. TPA's were introduced by the insurance regulatory and development authority of India in the year 2001. It difines TPA as a Third PArty Administrator who, for the time being, is licensed by the authority and is engaged, for a fee or remuneration, in the agreement with an insurance company, for the provision of health services ER -