TY  - GEN
AU  - SUBAKARAN, P
TI  - Challenges in a commodity offering: Indian telecom service (GSM)
PY  - 2013///
KW  - MARKETING
N2  - This paper is a theoretical reseach on the effect of branding in the Indian Telecom Service (GSM). Currently, number portability, dropping average revenue per user and a market approaching saturation presents challenges for cellular service providers. One of the fundamentals in branding is that a strong brand should give certain pricing power to its parent comapny
ER  -