TY  - GEN
AU  - MUKHERJI, SOURAV
TI  - A framework for managing customer knowledge in retail industry
PY  - 2013///
KW  - MARKETING
N2  - Customer knowlege can be a critical source of competitive advantage in retail business. In this theoretical paper, three sources of customer lnowledge are identified in the retail environment, namely customer transactions, customer interactions and customer communities of practices. Lessons for managing these three types of knowledge are derived from knowlegdge management practices of knowledge intensive service industries such as management consulting and software development
ER  -