TY  - GEN
AU  - KHANDELWAL, PRAMOD
AU  - NAQVI, SYED REZA SALIS
TI  - Mehta Soya: A promotional conundrum
PY  - 2013///
KW  - MARKETING
N2  - This case is about Mehta Soya Industries Ltd., facing the concern of continuous increase in the number of complaints regarding leakage of oil from the packed pouches and containers for which the company had no compensation policy. The case presents the three alternativs to promote the brand MSIL in the consumer pack category and the dilemma of making the right choice
ER  -