TY  - GEN
AU  - GUPTA, MANISH
TI  - A study of brand preference and cossumption pattern of beer in Bareilly
PY  - 2013///
KW  - MARKETING
N2  - The present paper is an attempt to understand how brand preferences and consumption pattern of beer changes across demographic and other variables and more importantly, which product attributes are associated with these changes. The purpose of this paper is to investigate the various factors of brand preference towards beer and additionally, it also throws some light on the behavioural aspects of the consumers such as frequency of consumption of an alcholic beverage- beer. In this paper respondents were selected rendomly and the data was analyzed and interpreted with the help of SPSS software
ER  -