TY  - GEN
AU  - ADVANI, SHONALI
TI  - Scent of a woman
PY  - 2013///
KW  - MARKETING
N2  - Whether they have been around for decades or were launched in the last two years, some companies just have a bit of magic when it comes to grabbing attention and establishing themselves as fan favorites. Of course, that magic doesn't just happenby itself. From Warby Parker's sensible pricing and do-gooder ways to luluemon's sense of community and hipmunk's aww, so cute mascot, these brands have figured out how to work their way into customers' hearts, mind and wallets
ER  -