TY  - GEN
AU  - CHARUMATHI, B
TI  - Website disclosure by Indian general insurers: A content analysis
PY  - 2013///
KW  - INSURANCE
N2  - World Wide Web has emerged as a new avenue to present insurers' information and is also used as a powerful tool for marketing online insurance products. The insurance industry in India is undergoing dynamic facets in its entire history after the entry of insurance watchdog Insurance regulatory and Development Authority of India (IRDA) in 1999. This study has examined the extent of website disclousre by Indian general insurers by developing an index called General Insurance Website Disclosure Index (GIWDI)
ER  -