TY  - GEN
AU  - AGARWAL, RAVEESH
AU  - THIEL, MONICA
TI  - P&G : Providing sustainable innovative products through LCA worldwide
PY  - 2013///
KW  - MARKETING
N2  - Procter and Gamble (P&G) is a publicly owned company which touches the lives of about four billion people around the world with its product portfolio. P&G is committed to improving people's every day life by making products more environmentally sustanable. To understand how P&G can make products more environmantally sustainable, the present case focuses on the scientific approach called life cycle assessment adopted by P&G to deliver sustainable innovations without trade-offs in performance or value of the products
ER  -