TY  - GEN
AU  - WHITE, KATHERINE
AU  - SIMPSON, BONNIE
TI  - When do normative appeals influence sustainable consumer behaviors?
PY  - 2013///
KW  - CONSUMER BEAHVIOR
N2  - The authors explore how injuctive appeals, descriptive appeals and benefit appeals can encorage consumers to engage in relatively unfamiliar sustainable behaviors such as grasscycling and composting. Across one field study and three laboratory studies, the authors demonstrate that the effectiveness of the appeal type depends on wheather the individual or collective level of the self is activated
ER  -