TY - GEN AU - MA, YU AU - AILAWADI, KUSUM L TI - Soada versus cereal and sugar versus fat: Divers of healthful food intake and the impact of diabetes diagnosis PY - 2013/// KW - MARKETING N2 - This study examines how household members' personal characterstics and key marketing factors affect the healthfulness of food purchased for inhome consumption; it further considers how food intake changes following a diagnosis of type 2 diabetes in the household. Using a combination of grocery purchases over four years, survey data about health status and the nutrition content of 13 of the largest packaged food categries ER -