TY  - GEN
AU  - CUDDY, AMY J C
TI  - Connect then lead
PY  - 2013///
KW  - LEADERSHIP
N2  - To exert influence, you must balance competence with warmth. The primary of warmth manifests in many interrelated ways that powerfully underscore the importance of connecting with people before trying to lead them. Before people decide what they think of your message, they decide what they think of you
ER  -