TY  - GEN
AU  - BHARTI, KUMKUM
AU  - AGRAWAL, RAJAT
TI  - Will value Co-creation help the bottom of the pyramid
PY  - 2013///
KW  - MARKETING
N2  - To reach out to tha base of the economic pyramid, organisatons need to bring put the transformational changes in the business approach and rework the proven practices of the west
ER  -