TY  - GEN
AU  - DENG, XIAOYAN
AU  - SRINIVASAN, RAJI
TI  - When do transparant packages increase food consumption
PY  - 2013///
KW  - MARKETING
N2  - Transparant packages are pervasive in food consumption environments. Yet prior research has not systematically examined wheathr and how transparent packaging affects food consumption. The authors propose that transparent packaging has two opposingeffects on food consumption: it enhances food food salience, which increases consumption (Salience effect) and it facilitates consumption monitoring, which decreases consumption (monitoring efect)
ER  -