TY  - GEN
AU  - BENKO, CATHY
AU  - PELSTER, BILL
TI  - How women decide
PY  - 2013///
KW  - MARKETING
N2  - In B2B selling, it matters if your buyer is female. Interviews with experienced buyers in large organizations yielded several insights about gender differences in B2B selling. For example, women tend to treat proposal presentations as opportunities for exploring possibilities, while men work to narrow down options and close in a decision
ER  -