TY  - GEN
AU  - PEGU, PRIYANKA
AU  - KUMAR, BRAJESH
TI  - Exploring the sources of influence in formation and changing of girls' attitude towards: the consumption of fashion products
PY  - 2013///
KW  - MARKETING
N2  - The present study is a research paper based on the study conducted among college going girls in Silchar town. The main aim of this paper is to expolre the various sources of influence in formation and changing of girls' attitude towards the consumtion of fashion products. Te nature of the study is both exploratory and descriptive research
ER  -