TY  - GEN
AU  - MOWLA, MOHAMMAD MASRURUL
AU  - HOQUE, MD. NAZAMUL
TI  - Product placement: A critical review based on ethical theories
PY  - 2013///
KW  - MARKETING
N2  - The ethical dilemma in case of product promotion is not a new phenomenon. Advertisers are always controlled by the ethical rules and regulations of various countries, regions, social group and religions.Subsequently, product placement, which is apart of integrated marketing communications(IMC), has established its strength in the present time as a newly formulated promotional tool in the field of marketing
ER  -