TY - GEN AU - SAHA, SANNITA CHAKRABORTY TI - Beyond slogans and lip service PY - 2013/// KW - HUMAN RESOURCE MANAGEMENT N2 - It is a no brainer to set high service standards and excel as a customer centric organization... a basic mantra for surviving, let alone winning the game. So how can companies ensure that front liners do not go lax? ER -