TY  - GEN
AU  - KURT, DIDEM
AU  - JOHN, HULLAND
TI  - Aggressive marketing strategy following equity offerings and firm value: The role of relative strategic flexibility
PY  - 2013///
KW  - MARKETING
N2  - Firms raise a significant amount of funds and gain competitive advantage over their rivales through equity financing namely through initial public offerings and seasoned equity offerings. The authors find that both initial public offering firms and seasoned equity offering firms adopt a more aggresive marketing strategy during tw years following their offering
ER  -