TY  - GEN
AU  - GURUMURTHY, ANAND
AU  - SONI, GUNJAN
TI  - Review on supply chain management research: An Indian perspective
PY  - 2013///
KW  - MARKETING
KW  - SUPPLY CHAIN MANAGEMENT
N2  - In India , Supply Chain Management(SCM) has gained significant importance due ti opening up of domestic economy as a result of glbalization. However, a review of literature revealed that not many papers are available which attempt to document andunderstand the importance of SCM within the Indian business context
ER  -