TY  - GEN
AU  - GUPTA, ANIL
AU  - NAIK, ANISH YOUSAF
TI  - Mapping sponsorship linked marketing in Indian premier league
PY  - 2013///
KW  - MARKETING
N2  - Sponsorships have not been subjected to extensive research in an emerging economy like India, till date, which is consedered virgin in terms of sponsorship research. Having this in mind, the article focuses on mapping sponsorship scenario in Inaian Premier League (IPL)
ER  -