TY - GEN AU - RAYCHAUDHURI, P S AU - FAROOQI, RAHELA TI - A study on the effect of dimensions of service quality on customer satisfaction in the Indian: IT hardware industry with special emphasis on medium size B2B sector PY - 2013/// KW - MARKETING N2 - The study conducted among the information technology users in business organizations in Delhi and NCR, addressed the issues if service quality and its impact on long term customer satisfaction from an interaction approach and relationship marketing perspective in the medium size B2B sector ER -