TY  - GEN
AU  - KAURA, VINITA
AU  - PRASAD, CH S DURGA
TI  - Customer perception of service convenience: A comparison between public and new private sector banks
PY  - 2013///
KW  - CONSUMER SATISFACTION
KW  - MARKETING
N2  - This study examines the difference between public sector and new private sector banks with reference to service convenience dimensions; decision convenience, transaction convenience, benefit convinience and post benefit convinience. A cross sectional research on 445 retail banking customers through structured questionnaire is conducted
ER  -