TY  - GEN
AU  - GNANAPRAGASH, T JOEL
AU  - SEKAR, P C
TI  - An exploratory study of ethical perspectives of celebrity endorsements
PY  - 2013///
KW  - MARKETING
N2  - Ethics in business is a much discussed phenomena now, especially after the news about the increasing number of corporate executives indulging in scams. However, it is essential to comprehend the relevance of ethics in each domain of management. The interesting development in the field of marketing communications necessitates an enquiry into how consumers generally feel about ethics in marketing communication
ER  -