TY  - GEN
AU  - SINGH, SHAMSHER
AU  - TAK, PREETI
TI  - Psychological motivations and compulsive buying: A study of consumers in Delhi
PY  - 2013///
KW  - MARKETING
N2  - Compulsive buying behaviour is an important area of research in consumer behaviour research. The imporance of studying this behaviour lies in its nature as negative aspect of consumer behavior. Negative aspects of consumer behavir are necessary tostudy since they may provide guidelines to policy makers to combat and reduce their impact
ER  -