TY  - GEN
AU  - YADAV, RAMBALAK
AU  - PATHAK, GOVIND SWAROOP
TI  - Green marketing: Initiatives in the Indian context
PY  - 2013///
KW  - GREEN MARKETING
KW  - MARKETING
N2  - Protection of the environment is an issue of key concern which has permeated into all spheres of life. Consumers are increasingly becoming concerned about the environment and various issues related to it at the global level. This change has encouraged a couple of organization and has also compelled mny oganizations to respond with 'environmentally' friendly product
ER  -