TY  - GEN
AU  - PRANATHARTHY, RAVINDRAN
TI  - The marketing of mercy: The service tax amnesty follow up
PY  - 2013///
KW  - MARKETING
N2  - It is not enough that the VCES is advertised and marketed like a product or a service... The administration must also offer courteous customer care services so that potential declarants do not think twice before turning themselves in under the scheme
ER  -