TY - GEN AU - ROSS, JEANNE W AU - BEATH, CYNTHIA M TI - You may not need big data after all PY - 2013/// KW - MANAGEMENT N2 - Learn how lots of little data can inform everyday decision making. The story of seven eleven Japan's success is about betting on the ability of good people to use good data to make good decisions. Perhaps the best way to teach people how to use data to create business benefits is to provide them with data about their own performance ER -