TY  - GEN
AU  - JUYAL, SOM ADITYA
TI  - Effect of demographic factors on consumer buying behaviour of durable goods
PY  - 2014///
KW  - MARKETING
N2  - The size of the consumer market in the country is vast and is constantly expanding. Billions of rupees are being spent on goods and services by millions of people. Consumer preferences are changing and are becoming highly diversified. At present the demands for various consumer products are increasing day by day. In the market, where the magnitude of competition is high, a marketer will be successful only when she/he indentifies, analyzes and responds suitably to the changing needs of the consumers
ER  -