TY  - GEN
AU  - CHATTOPADHYAY, AYAN
TI  - Consumer shopping behaviour in the new era of retailing: An nempirical study on food and grocery and apparel purchase in east India
PY  - 2014///
KW  - RETAILING
N2  - Retailing in India has witnessed a sea change, not only in terms of emergence of newer formats, but also in terms of the behaviour of the shopper. Indian shoppers who had limited choices till a decade back are now exposed to a plethora of choices,which indicates a radicalshift from a conservative mind set to a spending mind set. The present research study aims to understand and analyze the ever changing consumer behavioural patterns while shopping
ER  -