TY - GEN AU - SHANBHAG, ARATI AU - MUNIRAJU, Y TI - A study on the issues and challenges faced by private life insurers with special reference to: Mangalore city PY - 2014/// KW - INSURANCE N2 - This paper investigates explanation about the emerging issues and challenges faced by the private life insurers in Managalore city. Mangalore is ranking first amongst the tier one city in Karnataka. The city is known for education and banking. With the bancassuance palying a lead role in life insurance today, has boosted the insurance business ER -