TY  - GEN
AU  - BAGDARE, SHILPA
AU  - BANSAL, POOJA
TI  - Effect of music on branding effectivness: An experimental survey of telecom brands
PY  - 2014///
KW  - MARKETING
N2  - Music as a powerful sensory stimulus, is effectively used by marketers for a variety of purposes ranging from advertising, events, websites, and products to retailing. In the recent past its use as a brand communication element has gaineed greatermomentum due to information overload. Studies have examined the impact of music on consumer perception, attitude, emotions, engagement and other behavioural responses
ER  -