TY  - GEN
AU  - RATHOD, CHIRAG B
AU  - BHATT, NISHITHKUMAR H
TI  - Determinants of custoemr loyalty: A study in the context of private label apparel stores in India
PY  - 2014///
KW  - BRAND MANAGEMENT
N2  - The highly competitive environement in India, with the advantage of organized retail groeth, has produced the need for loyal consumers for each store. In order to be competitive, retailers must identify the determinants of consumer loyalty and theperceived importance of such determinants to the consumer.The organized retail chains are involved in qualitative store brand promotion in all categories of products through their multi chain outlets and innovative format strategies
ER  -