TY  - GEN
AU  - MUTHURAMAN, B
AU  - JAYARAMAN, R
TI  - Driving business strategy through BSC in large organizations
PY  - 2014///
KW  - MANAGEMENT
N2  - This paper describes the work done by the authors in understanding and implementing the BSC methodology and the new techniques that were devised to increase the effectivness of BSCs in large organizations. Several innovative, first time methodologies were adopted to use the BSC concepts as a part of the Tata Business Excellence Model to drive strategy and excellence in the organization. The authors share their experiences based on the research done in not only implementing the BSCs in a real life situation but also based on their studies done on the use of BSCs in other companies as well
ER  -