TY - GEN AU - AMSAVENI, R AU - KOKILA, R TI - A study on satisfaction levels of working women towards two wheelers in coimbatore, Tamil Nadu PY - 2014/// KW - MARKETING N2 - The two wheeler section in India has wirnessed one of the most imposing levels of growth in the automobile industry. The Indian two wheeler market has undergone significant renovation in recent times and stylish, fuel-efficient and ecofriendly twowheelers are gaining popularity. In addition, the markets in Asia, Africa, Middle East, South America, and even parts of Europe are progressively emerging as new markets for the Indian two wheelers that indicate their enhanced stature and technological prewess ER -