TY  - GEN
AU  - PAUL, REEVA
AU  - BEDI, MONICA
TI  - Nutrition label usage: An empirical study of consumer response in India
PY  - 2014///
KW  - MARKETING
N2  - Indian consumers are in the process of changing their consumption/buying behaviour, especially with respect to food items. The present study attempts to explore the Indian consumers' level of awareness and usage of information given on food product labels. The research also aims to understand the association of demographic difference with regard to food label usage. Moreover, it intends to identify the specific nutritive and non nitritive information and food attributes that consumers seekfrom food lables
ER  -