TY  - GEN
AU  - SUHARWARDI, MOHD AZHAR
AU  - HAKIM, IQBAL AHMAD
TI  - The Indian rural market: Emerging opportunities and challenges
PY  - 2014///
KW  - MARKETING
N2  - An estimated 68.84% of the total Indian population living in villages makes rurla India the 'next big thing' for businesses. The sheer size of rural India gives it a significant share in the total Indian market, which from the marketer's perspective, translates into a huge consumer base. However just like everything else in India, rural India too is changing
ER  -