TY  - BOOK
AU  - Kotabe, Masaaki
AU  - Helsen, Kristiaan
TI  - International marketing
SN  - 978-81-265-5750-9
U1  - 658.848 
PY  - 2015///
CY  - New Delhi
PB  - Wiley India Pvt. Ltd.
ER  -