TY  - BOOK
AU  - Malhotra, Naresh K.
AU  - Dash, Satyabhusan
TI  - Marketing research: : An applied orientation
SN  - 978-81-317-3181-9
U1  - 658.83 
PY  - 2014///
CY  - New Delhi
PB  - Pearson
ER  -