TY  - BOOK
AU  - KERIN, Roger A
AU  - PETERSON, Robert A
TI  - Strategic marketing problems: Cases and comments
SN  - 0205121292
U1  - 658.8 
PY  - 1990///
CY  - LONDON
PB  - ALLYN AND BACON
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -